SmartPoint Research Inc. “SPR” is committed to maintaining and protecting the privacy of your personal information. Our Privacy Policy documents are our ongoing commitment to you and has been developed in compliance with relevant privacy legislation.




SPR is a provider of marketing research services and as such personal information is collected for the purposes of conducting business. When collecting personal information from you, SPR will explain the purpose of the collection and will answer any questions you may have. Most of your personal information will be collected directly from you through the surveys and other documents you complete and through telephone, face-to-face and web interviews. Some of your information may be collected from other sources such as third-party recruitment firms.


We disclose aggregate survey responses to our clients; however, we do not disclose personally identifiable information about you to anyone without your prior written consent (unless required or authorized to so by law).


Safeguarding Personal Information

SPR protects the personal information in its custody or control by making reasonable security arrangements to prevent unauthorized access, collection, use, disclosure, copying, modification, inappropriate disposal or similar risks. Some specific safeguards include: (a) physical measures such as locked filing cabinets; (b) organizational measures such as restricting access to file and databases and electronic measures such as encryption, passwords and firewalls; (c) in the event that materials are printed, they will be shredded and properly disposed of in a manner that ensures confidentiality. SPR will take reasonable steps, through contractual or other means, to ensure that suppliers and agents who assist us in providing products and services to you implement reasonable personal information protection standards.


Policy Concerning Children

SPR will never knowingly collect information from any individual under the age of 16 years without the express, written permission from the child’s parent or legal guardian.


Scope of Policy 

This policy addresses personal information about identifiable individuals and does not apply to information collected, used or disclosed with respect to corporate or commercial entities. This policy does not impose any limits on our collection, use or disclosure of business contact information and other publicly available information. Additionally, under Canadian Government laws, we may disclose personally identifiable information in response to legal process such as a court order or in response to a law enforcement agency’s request.



SPR is accountable and responsible for personal information under its control and has designated a Privacy Officer to ensure compliance with this policy.


How to Contact Us

If you have any questions or comments regarding this policy, please complete the form located on the Contact Us of our website and one of our representatives will contact you within two business days.


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