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I’ve recently worked with Daniela Hassman of SmartPoint Research, on developing consumer messages on dietary sodium reduction. I found her moderating skills with focus groups exceptional. She effectively engaged participants in discussion and introduced appropriate probes to provide rich data on which to base decisions for revising the consumer messaging.
Lynda Corby MSc, MED, RD, FDC
Nutrition Consultant for Dietitians of Canada

The SmartPoint Research team has been pivotal in helping us answer several critical business decisions and opportunities by grasping our key challenges and tightly delivering via recommendations on various qualitative and quantitative methodologies, delivery of discussion briefs and then execution through Daniela Hassman’s moderator skills and follow up reports.
Natasha Questel
Director of Marketing, Speciality Beverages

The focus group facility at SmartPoint Research is excellent. The location – close to Skytrain and transit which is great for respondents. The service at SmartPoint is outstanding – the staff is forever finding ways to anticipate needs and deliver a seamless and friendly service. SmartPoint is also active in helping local moderators’ professional development and regularly offer their facility for our use in Vancouver.
Johanne Berube
InQuest Consumer Insights & Planning