Researcher Bio

Daniela Hassman

Daniela Hassman is the founder of SmartPoint Research and specializes in providing insights that meet client’s information needs.

Daniela Hassman followed a traditional entry into the marketing research industry gaining experience in project management and sample recruitment before naturally developing into moderation of qualitative research. Along the way, her acquired experience also included numerous quantitative research studies. This deep industry experience allows for a holistic approach to the research design and reporting process.

Over the past several years Daniela Hassman has designed and conducted qualitative research such as focus groups and one-on-one depth interviews with general consumer populations, patients, and health professionals regarding various topics. Types of research conducted include: new product concept evaluations, taste tests, advertising testing, consumer satisfaction and usage and attitude studies. Specifically within the health industry disease area: management practices, drug formulary and reimbursement policy decisions.

Importantly, the research conducted by Daniela Hassman has helped to guide delivery and resolution of several major brand initiatives including:

Identification of key consumer barriers to usage for flagship brand from a North American market leader in the ready to drink alcoholic beverage category, which helped inform the development of a Canadian specific TV and social media campaign. (Qualitative Marketing Research)
Optimization and design of new brands and line extensions in addition to testing purchase intent and preferences across ON, BC, QC that drove the introduction of over 15 new products into the Canadian marketplace. (Quali-Quant Marketing Research)
Development of usage, awareness and price sensitivity studies that drove the development of the brand strategy, essence and pricing on a leading ready to drink alcoholic beverage product propelling it to achieve a +300% growth and leading position with under 24 months in market. Qualitative Marketing Research

SmartPoint Research is a corporate member of the Marketing Research and Intelligence Association (MRIA) and Daniela Hassman is currently residing as a director on the qualitative research board (QRD). The QRD focuses on the advancement of quality and methodology in qualitative research, and on delivering value-added services, education and networking opportunities for members in this sector of the industry.

Recent Audiences Researched

Stay connected with Daniela Hassman

linkedin: http://www.linkedin.com/in/danielahassman
twitter: http://twitter.com/smartpoint