Marketing Research Company Services

Qualitative and Quantitative Research

The marketing research industry continually tests, improves and innovates qualitative and quantitative research methodologies. As professional members of the industry we stay abreast of industry trends to bring you the most valid and relevant cutting edge research services. We achieve this by employing an analytical process within a creative environment to dig deep and uncover insights required for sound marketing decisions. Our company focus is to provide excellent customer service and a collaborative approach to the marketing research process.

Some of our qualitative and quantitative research service offerings include the following:

Consumer Focus Groups
Focus groups give you invaluable insight into what stimulates and motivates your customers so that you can customize the way you market to your audience.
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In Depth Interviews
In depth interviews are a qualitative marketing research tool designed for studies with low incidence rates, sensitive subject areas and for products with a hard to reach target market such as specialists, CEOs and other professionals.
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Focus Group Recruitment
At SmartPoint Research, we are passionate about our marketing research recruitment services and strive to provide the highest quality respondents along with the best respondent show rates in the industry.
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Creative Assessment
Creative assessment studies are custom tailored to fit the client’s needs and requirements supporting a cohesive marketing plan.
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Usage and Attitude Survey
A usage and attitude survey provides a thorough understanding of the current market landscape.
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SmartPoint Research began operations in 2007 initially offering Canadian marketing research companies’ focus group recruitment services. We differentiated ourselves in the marketplace by our liner approach to recruitment, which improved efficiency and therefore significantly minimized the time required to turn around a focus group recruitment project. While we continue to focus on providing efficient marketing research recruitment coupled with our modern focus group facility in Vancouver, as the company grew, our offerings have expanded to include other qualitative and quantitative research services.

We are proud to work with leading North American and international marketing research companies, independent moderators, advertising agencies, consumer packaged goods companies and B2B firms.