Current News

Finding the right marketing research recruiter and focus group facility is like finding a life partner; a company that embodies reliability, trustworthiness and commitment. Much like one’s search for the right partner, your search for the right marketing research recruiter and focus group facility may have you meeting up with a few duds before you find “the one”. We have put together a list of the top four attributes a marketing research recruiter and focus group ...

Basic economic theory states that that the optimal price of a product or service is driven by supply and demand. It is relatively straightforward for a company to establish the minimal selling price of a product by calculating the cost of providing it, and add a certain level of profit margin. However it’s often puzzling to ascertain the optimal price point that will result in right combination of sales volume and profit. SmartPoint Research’s experience in pricing can help you ...

This holiday season, in lieu of sending Christmas cards, the SmartPoint Research team contributed to the Salvation Army’s Adopt-A-Family Program. A happy and memorable holiday season is a dream to some and we helped the dreams of a single mother and her two children come true.

The SmartPoint Research team purchased food and gift items for this low-income family, providing them with groceries for ...

There are a number of different ways in which data can be collected to provide consumer insights. One targeted and effective data collection methodology is to provide onsite interviews or surveying at conferences or expositions. Interviews or surveys can be conducted with attendees or exhibitors.

SmartPoint Research recently attended the annual BC Hospitality Industry Conference and Expo in Vancouver, BC. The tradeshow featured 192 companies exhibiting in 218 exhibit booths ...

We are continuously improving our marketing research focus group recruitment services by growing our panel of marketing research participants through various marketing efforts in order to find fresh marketing research participants who are representative of the population.

Some of our marketing research panel efforts include:
The old fashioned way: flyer distribution – time tested and true method of finding the “average consumer” and this can be targeted to certain neighborhoods.
Advertising through social ...

The marketing research industry norm is to have a recruitment buffer which helps to ensure that enough participants are present for qualitative research studies. Recruitment agencies are asked to recruit nine for six to show; ten for eight to show etc. Focus group success is partly dependent on a specific number of participants to run certain group exercises and qualitative research techniques established in the discussion guide.

Any experienced qualitative researcher knows that there are certain ‘sweet spots’ of ideal number ...